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Finance Wales support helps digital marketing agency and ESTnet Member Yard Digital secure bank deal

A Cardiff-based digital marketing agency has secured a seven-figure contract with a leading online bank after receiving a loan to provide working capital from Finance Wales.

Yard Digital, which specialises in web analytics, search engine optimisation (SEO) and social media, will work with the undisclosed UK-based bank to optimise its online presence.

The undisclosed six-figure loan from Finance Wales provided Yard Digital with the capital it needed to expand the search engine optimisation (SEO) side of its business.

Established in 2006, Yard Digital has grown into one of Europe’s leading digital marketing performance agencies with an impressive list of blue-chip clients that includes British Gas and Legal & General.

Having successfully grown its revenues from providing clients with web analytic services, directors and co-founders Stephan Briggs and Paul Newbury were keen to build the agency’s expertise in online search.

Mr Newbury said: “We specialise in helping our clients understand their customers’ online behaviour and when Stephan and I set up Yard Digital our aim was to establish a leading data-driven marketing agency.

“Having developed a range of web analytics services, we were keen to expand our SEO offering to provide our clients with a fully integrated service.

“To achieve this successfully we needed to build up our in-house expertise and Finance Wales’ investment provided us with the capital we needed to recruit a team of specialists which enabled us to win the contract with the bank.”

Yard Digital has grown year on year as internet use by businesses has continued to increase.

The global digital marketing industry is currently growing at more than 14% per annum and is estimated to be worth over $87bn annually.

Finance Wales’ investment executive Dan Rees worked closely with Yard Digital to structure the investment.

Mr Rees said: “Winning an SEO contract of this size clearly demonstrates Yard Digital’s focus, expertise and market understanding.

“The internet is an increasingly powerful business channel for many companies and they’re experts at helping them harness this to improve revenue and profitability.

“Stephan and Paul have used Finance Wales’ investment to put the next phase of their long-term growth strategy in place by building up their capability in a lucrative and growing market.”

In 2009 Yard Digital launched its innovative tag management spin-out SiteTagger, which was subsequently acquired by US-based competitor BrightTag in 2012.

The acquisition created one of the world’s largest providers of internet tag management solutions with more than 100 clients worldwide including Gap, Levi’s and Yahoo.

Finance Wales’ investment in Yard Digital came from the £150m Wales JEREMIE Fund